or "post-sales support".">
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Support is more important

Posted on:1/4/2006
Written By: Upal Chakraborty
Website: http://www.wondermall.co.in
Support is more important than selling the product.This is what the article explains.

Customer Support plays a very important rolein expanding business. I'm not going into the details of "Pre-Sales Support" or "Post-Sales Support". Customer support is something based on which a business can move forward. Its not the product or services we sell to the customer but the support that we actually sell.

With an example I'm trying to explain this. A customer purchased an Electronic shaver from my online shopping mall. He was quiet happy with the product. The product was a normal product and was indeed good. Though there was no problem with the product, the customer used to receive calls from us once in a week. The call was just to ask how are things going with the product. After six weeks we stopped calling him. On the 8th week he called and said that he wanted to purchase some shawls and sarees from your online shopping mall. He also said that it was s not bcoz of the product he has purchased from us; he knew that the electronic product will not work after a certain period of time but the support that we had given was excellent. Whenever he needs something he first tries to get it in our online shopping mall.

Another example, a customer was searching for Jewellery product, we informed her that we don't deal with jewellery product but we can definitely help her by providing some informations from our contacts and she said that she will call us after two days. The next day we called her and provided her the details. The customer was really happy and she thanked us for our pro-active support. She became our regular customer of garments and leather products.

Support is something which is more important than selling. Whether a product is sold or not isn't important in comparison to support which is to be provided at our best to get more business.

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